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GS1 Canada (formerly Electronic Commerce Council of Canada)

situation | Industry-driven, Canadian association that develops collaborative commerce global standards was seeking to educate members to drive adoption of leading-edge supply chain solutions including EPC (Electronic Product Code) and RFID (Radio Frequency Identification).

strategy | Launched national magazine. Strategized and conceptualized publication name and logo, developed media kit, conducted research and interviews, wrote all content and provided creative direction of design.

results | Enlightened, engaged and delivered added value for members nationally, positioning the organization as Canada’s authoritative collaborative commerce resource.


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Magazine
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Magazine
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Magazine