debrastua®t
ma®keting & ©ommuni©ations ©onsultant
GS1 Canada (formerly Electronic Commerce Council of Canada)
situation | Industry-driven, Canadian association that develops collaborative commerce global standards was seeking to educate members to drive adoption of leading-edge supply chain solutions including EPC (Electronic Product Code) and RFID (Radio Frequency Identification).
strategy | Launched national magazine. Strategized and conceptualized publication name and logo, developed media kit, conducted research and interviews, wrote all content and provided creative direction of design.
results | Enlightened, engaged and delivered added value for members nationally, positioning the organization as Canada’s authoritative collaborative commerce resource.
Magazine
Magazine
Magazine
back
ma®keting & ©ommuni©ations ©onsultant
GS1 Canada (formerly Electronic Commerce Council of Canada)
situation | Industry-driven, Canadian association that develops collaborative commerce global standards was seeking to educate members to drive adoption of leading-edge supply chain solutions including EPC (Electronic Product Code) and RFID (Radio Frequency Identification).
strategy | Launched national magazine. Strategized and conceptualized publication name and logo, developed media kit, conducted research and interviews, wrote all content and provided creative direction of design.
results | Enlightened, engaged and delivered added value for members nationally, positioning the organization as Canada’s authoritative collaborative commerce resource.
Magazine
Magazine
Magazine
back