debrastua®t
ma®keting & ©ommuni©ations ©onsultant
Kitchen Stuff Plus
situation | Home décor retail chain needed to differentiate itself to drive sales in an increasingly competitive marketplace.
strategy | Developed branding campaign. Conceived new creative direction and key messaging, wrote copy, and directed design and product photography for multifaceted marketing executions. Created first website, incorporated online contest, initiated customer e-marketing campaigns, developed new store signage and collateral, and implemented public relations plan.
results | Achieved 12% sales increase, grew customer database by 50% and generated extensive media coverage in dailies and key consumer publications.
Print Ad
Brochure
back
ma®keting & ©ommuni©ations ©onsultant
Kitchen Stuff Plus
situation | Home décor retail chain needed to differentiate itself to drive sales in an increasingly competitive marketplace.
strategy | Developed branding campaign. Conceived new creative direction and key messaging, wrote copy, and directed design and product photography for multifaceted marketing executions. Created first website, incorporated online contest, initiated customer e-marketing campaigns, developed new store signage and collateral, and implemented public relations plan.
results | Achieved 12% sales increase, grew customer database by 50% and generated extensive media coverage in dailies and key consumer publications.
Print Ad
Brochure
back