debrastua®t
ma®keting & ©ommuni©ations ©onsultant
Bricsnet.com (formerly AECInfo.com)
situation | Following acquisition and IPO, re-branded B2B dot com that provided integrated technology solutions for the global building industry wanted to attract online advertisers to grow its building products library and revenue.
strategy | Developed North American direct mail campaign that enlisted building product manufacturers to advertise in targeted online community of architects, engineers and contractors.
results | Grew client base 18%, generated $1.2 million USD in new advertising revenue and established position as world's largest building products information network.
Direct Mail
Poster
Poster
back
ma®keting & ©ommuni©ations ©onsultant
Bricsnet.com (formerly AECInfo.com)
situation | Following acquisition and IPO, re-branded B2B dot com that provided integrated technology solutions for the global building industry wanted to attract online advertisers to grow its building products library and revenue.
strategy | Developed North American direct mail campaign that enlisted building product manufacturers to advertise in targeted online community of architects, engineers and contractors.
results | Grew client base 18%, generated $1.2 million USD in new advertising revenue and established position as world's largest building products information network.
Direct Mail
Poster
Poster
back