debrastua®t
ma®keting & ©ommuni©ations ©onsultant
EPCglobal Canada
situation | Industry-led organization wanted to drive adoption of the Electronic Product Code (EPC) by empowering Canadian organizations with information about benefits of this complex technology.
strategy | Produced first national EPCglobal Canadian Conference. Executed integrated marketing plan to create awareness and drive registration. Enlisted key sponsors (IBM and Bell Canada), and developed national PR campaign and press conference.
results | Exceeded attendance objectives. Generated media coverage in national dailies, and key business and technology publications. Positioned organization as the leading EPC authority and leveraged success to establish conference as annual event.
Press Release
Direct Mail
Show Guide
back
ma®keting & ©ommuni©ations ©onsultant
EPCglobal Canada
situation | Industry-led organization wanted to drive adoption of the Electronic Product Code (EPC) by empowering Canadian organizations with information about benefits of this complex technology.
strategy | Produced first national EPCglobal Canadian Conference. Executed integrated marketing plan to create awareness and drive registration. Enlisted key sponsors (IBM and Bell Canada), and developed national PR campaign and press conference.
results | Exceeded attendance objectives. Generated media coverage in national dailies, and key business and technology publications. Positioned organization as the leading EPC authority and leveraged success to establish conference as annual event.
Press Release
Direct Mail
Show Guide
back