debrastua®t
ma®keting & ©ommuni©ations ©onsultant
Microplay
situation | Publicly traded, integrated provider of electronic entertainment products, acquired Microplay, a declining North American multi-unit video and PC game retail franchise.
strategy | Developed new brand identity, logo and key messaging, and executed national advertising program (print, online, direct mail, in-store and events). Produced new franchise sales kit, lead generation brochure and trade show booth.
results | Franchisees embraced new brand strategy, increasing quarter-over-quarter sales $16 million. Enlisted new franchise owners, growing chain 30% in 12 weeks.
Franchise Kit
Kit Inserts
Theme Song
back
ma®keting & ©ommuni©ations ©onsultant
Microplay
situation | Publicly traded, integrated provider of electronic entertainment products, acquired Microplay, a declining North American multi-unit video and PC game retail franchise.
strategy | Developed new brand identity, logo and key messaging, and executed national advertising program (print, online, direct mail, in-store and events). Produced new franchise sales kit, lead generation brochure and trade show booth.
results | Franchisees embraced new brand strategy, increasing quarter-over-quarter sales $16 million. Enlisted new franchise owners, growing chain 30% in 12 weeks.
Franchise Kit
Kit Inserts
Theme Song
back