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ma®keting & ©ommuni©ations ©onsultant


Microplay

situation | Publicly traded, integrated provider of electronic entertainment products, acquired Microplay, a declining North American multi-unit video and PC game retail franchise.

strategy | Developed new brand identity, logo and key messaging, and executed national advertising program (print, online, direct mail, in-store and events). Produced new franchise sales kit, lead generation brochure and trade show booth.

results | Franchisees embraced new brand strategy, increasing quarter-over-quarter sales $16 million. Enlisted new franchise owners, growing chain 30% in 12 weeks.


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Franchise Kit
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Kit Inserts
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Theme Song